"Ha! Why would I pay someone to buy a property?”
This is the second-most common question that comes up when people ask me what it is that I do… (The first question is, “What is a Buyer’s Agent?”)
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Time and time again, we see it in the real estate market: people buying with the blinkers on.
Popular culture has always taught us that buying the family home is an emotional decision. And, don’t get me wrong, it is.
All of that emotion and heart-driven behaviour can force you to forget that it’s also possibly the biggest financial investment you’ll make in your life. What a double-edged sword it is – heart and back-pocket.
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